Kucharek Bouillon Cubes
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A new look of Kucharek Bouillon Cubes was designed as part of the competition announced by Prymat Group.
Given the typical graphic style of packagings for broth cubes popular on store shelves, as well as specified identity of Kucharek brand and client's objectives - the task wasn't simple. A concept that turned out to be the most successful is the one based on the symbols of flavour hovering over a pot dish. This solution combines many advantages - clearly signals the taste, suggesting hot and aromatic meal and the warmth of home cooking. In connection with appetizing photo compositions, new packages have become a modern and original character.
Given the typical graphic style of packagings for broth cubes popular on store shelves, as well as specified identity of Kucharek brand and client's objectives - the task wasn't simple. A concept that turned out to be the most successful is the one based on the symbols of flavour hovering over a pot dish. This solution combines many advantages - clearly signals the taste, suggesting hot and aromatic meal and the warmth of home cooking. In connection with appetizing photo compositions, new packages have become a modern and original character.
Kucharek is a brand owned by Prymat Group, one of the leaders on the market of universal spices, soups, sauces and broth bouillon cubes in Poland. Their key product Kucharek is a leading food seasoning mix in Poland.
Client: Prymat Group Sp. z o.o.
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