Kefir is a part of dynamically growing food sector in USA. Unlike in Poland it is not very traditional and it is rather positioned in fit/health products, more like yoghurt. And so there is large emphasis on the healthy aspect of ingredients. The design of CupFul brand answers these values - it is light and modern. And like yoghurt, it has wide range of fruit flavours.
CupFul KEFIR, Polonica Inc.